Start with Why…
This week, I’m finally diving in! We’re starting with the true fundamentals of a great campaign. We’re talking the basics:
Who? What? Where? When? Why? How?
Classic questions the lend themselves to real life applications. Really this lesson, these 6 questions can help you with conceptualizing any launch whether it’s your business, a rebranding, a new marketing campaign, or a new product segment or line of business… but there’s a method to this madness. I’m going to walk you through the order in which you need to ask yourself these questions. Starting with why…
