digital marketing

5: A Crash Course in Digital Marketing with Adrienne Rice

Adrienne Rice The Creative Strategist Episode 5

Adrienne Rice

Not only is Adrienne just plain brilliant, but she has had an amazing career thus far as a Digital Advertiser. Today she is going to walk us through the ins and outs of digital advertising. For those of you who are new to this concept, this is going to be a great episode for you get your bearings on an incredibly important part of a modern marketing mix and for those of you who are familiar with digital or work in the industry, stay tuned because Adrienne is a wealth of knowledge. 

Adrienne started her career in advertising in San Francisco, California working as an Assistant Media Planner at a full-service agency. From there she worked her way up to Senior Media Planner specializing in digital, working with non-profits – Doctors Without Borders and World Wildlife Fund. After a few years in San Francisco, Adrienne decided to mix it up and move halfway around the world to Sydney, Australia, where she continued to work in digital advertising while traveling throughout the Pacific. Her clients included Disney Channel, Network Ten, University of Sydney and Golden Crumpets. Most recently, Adrienne has moved back to Southern California to be closer to family and live that #glam LA lifestyle.