9: OC Fashion Week, Event Production and Sales Strategy with CEO and Executive Producer Kathryn Marino

Kathryn Marino

Kathryn Marino is the Executive Producer of Orange County Fashion Week® the entertainment and Orange County-based incentive agency, specializes in runway entertainment, branding, advertising and business retail tourism. The 5-Star destination site highlights the OC luxury lifestyle and offers strategic digital and broadcast media campaigns, incentive meetings, rewards, and event consultation with "creative instinct" for innovative social solutions for valuable incentives that bolster business, community relations, and long lasting alliances.

With a well-rounded professional journey ranging from marketing to sales to events to fashion and, of course, strategic organizational development as a CEO; Kathryn embodies what it means to be a creative strategist.

She believes that successful corporate and civic partnerships, must be equally beneficial to the venue, the sponsors and the community at large. Only then is an event a true success and her mission complete. OC Fashion Week® is dedicated to emerging designers worldwide and recognizing inner beauty awareness: supporting leaders in retail whose business models are distinguished for making a world of difference.

Instagram: @ocfashionweek | @hauteoc

Website: http://ocfashionweek.com

8: How to Build a Sales Pipeline

Sales Pipe Line

1.    Always start with WHY, even when building a sales pipeline and working through the sales process.

2.    Let your WHY determine your WHO. Segment your who into categories and mine each category strategically.

3.    GO FOR THE BIG FISH

4.    Templates

Phone Scripts (if you need them), Email Templates, Sales sheets or a sales deck, and Collateral

5.    The Big Three

Research (get yourself a sales research tool or lead generator), contact, and follow ups (plural)!

6: Declutter Your Life

Decluttering

Let’s talk about my favorite thing, decluttering! You may be asking yourself, why are we talking about decluttering? This is a business podcast… well I don’t know about you, but I’ve seen some offices and desks that look like a tornado hit them. This episode can apply to both your home and your work life. I am a firm believer that cleanliness allows us to think more clearly. If you’re surrounded by clutter, it’s much harder to focus on whatever you need to get done.

Step 1: Pick a method

Step 2: Remind Yourself, Things are just Things

Step 3: Just start… don’t hesitate!

Step 4: Create Systems

Step 5: Phone a friend

Step 6: Stick to the systems you’ve made and adjust as necessary

5: A Crash Course in Digital Marketing with Adrienne Rice

Adrienne Rice

Not only is Adrienne just plain brilliant, but she has had an amazing career thus far as a Digital Advertiser. Today she is going to walk us through the ins and outs of digital advertising. For those of you who are new to this concept, this is going to be a great episode for you get your bearings on an incredibly important part of a modern marketing mix and for those of you who are familiar with digital or work in the industry, stay tuned because Adrienne is a wealth of knowledge. 

Adrienne started her career in advertising in San Francisco, California working as an Assistant Media Planner at a full-service agency. From there she worked her way up to Senior Media Planner specializing in digital, working with non-profits – Doctors Without Borders and World Wildlife Fund. After a few years in San Francisco, Adrienne decided to mix it up and move halfway around the world to Sydney, Australia, where she continued to work in digital advertising while traveling throughout the Pacific. Her clients included Disney Channel, Network Ten, University of Sydney and Golden Crumpets. Most recently, Adrienne has moved back to Southern California to be closer to family and live that #glam LA lifestyle.