1. Always start with WHY, even when building a sales pipeline and working through the sales process.
2. Let your WHY determine your WHO. Segment your who into categories and mine each category strategically.
3. GO FOR THE BIG FISH
4. Templates
Phone Scripts (if you need them), Email Templates, Sales sheets or a sales deck, and Collateral
5. The Big Three
Research (get yourself a sales research tool or lead generator), contact, and follow ups (plural)!